Today, I had the pleasure of interviewing French video games artist, Valériane. She will be discussing her career as a games artist and illustrator, what it is like to be a woman in the industry, and what can be done to attract young girls to video games.
Hi, Valériane! Tell us a little about yourself.
I’m 32, of the feminine persuasion, French, of average height and chubs, not really girly but working on it and a game and comics artist.
I first wanted to make a living as a cartoonist, but happen in a job in games purely by accident, and decided to stay in the industry.
I have a varied education, as much in traditional art (at Emile Cohl School in Lyon) as communication (Bellecour School, same city) and 3D (Supinfocom School, Valenciennes). I’m doing a lot of self teaching, especially concerning software imaging.
Tell us about your gaming background.
I started playing video games when I was a wee little thing. I used to play with Duckhunt on the NES (the dog’s laugh plagued my nightmares), but also Zelda and Mario. Then followed the Super NES with all the adventure RPG games (I’m still in love with Secret of Mana), the Playstation 1 and 2, Gameboy and DS.
Nowadays, I’m more interested in PC games, WoW, Dragon Age, Facebook’s casual games, point and click games… it varies!
It’s hard to play and be productive as a freelance graphic illustrator, so I have to reduce my gaming time and only play on weekends.
I love adventure and RPG games, and I have always been a fan of Final Fantasy and other Square creations. I also have a soft spot for retro game like Secret of Mana, Secret of Evermore and all the old adventure RPG games of the SNES.
What motivated you to work as a video games artist? Have you always pursued a career in the gaming industry?
In all honestly, I always wanted to draw for a living, but until I discovered Final Fantasy 7, I hadn’t realized I could be working in games art. I wanted to be able to create characters and tell stories, and at the time 3D seemed to be the only solution for working in the industry, so I tried to do study in 3D animation. Afterward, I had been hired as an illustrator for a company of casual Flash games. Starting from here, I worked for a DS and Wii company, and an online game company, both targeted for young girls.
What was your main role as a video games artist?
I was an illustrator. Many of the games I worked on needed still 2D illustration of either characters or background. I also did a bit of 3D, some GUI, packaging for games, flash animation and web-design.
Was there a distinct ratio between the number of men and women in the company that you worked for? Did it affect your perception of the gaming industry?
It depended on the company. I worked for a big company (around 80 employees at the time) where men and women were somewhat balanced. There were more men in the technical aspect of work (programming, sound and art department) and more women in the help-desk and secretarial department. In the smaller studio, there was much more imbalance. I once worked in a company where I was the only full-time female employee, except for the cook and the part time secretary. At my last job, there were two women (one in art, one in programming) to a dozen men, but I know they had recruited a lot of women recently to work at the help-desk.
But based on my experiences, and a few of my friends in the same industry, I feel there is a lot more men than women in the video game industry, and women’s jobs are more in art (though, not that much), secretarial and communication.
Were you ostracized in any way by your work associates? If so, do you believe it was because of your gender?
Ostracized may be a strong word, but I was considered as “no fun” by some of my co-workers. Mainly because, well, male humor. I’m a bit impervious to gallows humor, dick and ball jokes, racist and sexist puns. I’m also very work focused and had trouble concentrating in a noisy open-space work place. Now it’s more a personal preference than a gender characteristic. I’m pretty sure I would have been a very boring man too.
But I know that, at least in one of my jobs, I had been hired only because I am a woman. My co-workers told me they wanted a female point of view about the game for young girls they were doing.
Let’s be honest, I have been a tomboy for most of my twenty one years of life. I played video games, loved my Lego technique and Mechano toys, read super-heroes comics and manga for boys… My taste in games go more toward fighting evil with a lot of explosions, than raising my pink pony and dressing her in flowery skirt. I wasn’t sure my point of view would have been very feminine.
How wrong was I.
I still remember a picture, drawn by one of my co-workers, of a delicate ballerina in an elegant pink tutu, tying her ballet shoes with all the grace and distinction of a war-hardened trooper putting on rangers.
So I gave my “feminine” point of view about elegance, about colors, about game mechanics, about common sense sometimes, and most of the time it was ignored because of (understandable) time or technology constraints, or because the project was “just a game for little girls, they wouldn’t see the difference”, end quote.
I’m still upset about that one. Not only because it was insulting to the intelligence of little girls, but because it was said in such a defeatist tone. It was insulting to the work we were doing. ”Why bother making good work or getting invested in the project? They won’t see the difference anyway.” The studio shut down a few months later.
What is your opinion of video games aimed at girls, particularly young girls?
Could and SHOULD do better.
Games for young girls are marketed the exact same way as toys for young girls, that being : The same old thing, but pinker.
Whatever the video game is, it’s often a variant of playing doll, playing mom, playing with ponies, playing fashion model, playing dancing star, etc… Let’s have an example.
We invited young girls once at the DS game studio for beta testing our game and I ended up talking with them about the kind of game they wanted to play. I had a lot of answer for “wannabe” games. Wannabe air hostess, wannabe dancer, wannabe cook, wannabe interior decorator, wannabe pet owner, but once introduced to these kind of games, the kids got bored.
And went to play football.
With brooms.
So what’s the problem exactly? The games being boring? The games being badly done? The kids being sick to death of the penultimate “pink pony ballerina makeup star happy shiny game”? I think it’s a bit of all that.
Poor quality, poor interest, and overproduction of the genre.
Don’t get me wrong. I personally don’t like the “wannabe” game. I think it’s as stereotyped as the old pink tea set. But, a well done “wannabe” game, with real game mechanics, a well thought out scenario and a likable, non-pinky-stereotypical-blond-ditzy main character, can get girls more interested in games. Do a tea set game if you want, but do it WELL.
Do you believe gender segregation is a necessary marketing ploy in the gaming industry?
I’m not sure it is a good idea. Sure it could get little girls interested in video games, but once passed the “games for little girls” step, what are the options? Are there games for teenage girls? Games for young women? Games for older women? It will lead to a hyper-specialized category of game which will be probably have the same problem as existing games for girls: stereotyped and unsuitable to women’s wishes. Besides, a “niche” game will not be successful enough to be commercially viable.
What changes would you like to see in video games to attract more girls to play?
Stop thinking a game for girl must be pink, far too easy, or simple.
Ok, I’m overreacting. A game for girl can be pink, but I’m a bit repelled by a game pinker than the inside of a uterus. I have enough of my own, thank you very much.
I have friends, girl gamers too, who love pink. There is a lot of giggling about dresses in WoW and bitching about uncoordinated armor sets, but that doesn’t stop our shiny palatank to charge head on on Yogg Saron (and finish him single handedly), or our troll huntress to have the best DPS of the raid. We go raiding, sure, but we go raiding in style and still kick ass.
Now WoW is more for teenagers or grown women. I would not sit a ten year old in front of this game, especially one who never played one before.
But what could interest young girls in video games?
Interacting with the game should not even be on the list, but I tested games for girls where we had pages and pages of text to read, followed by three clicks in a boring subgame and again, text and text and text. BORING. It’s a video game! Every one of your action should have an immediate reaction on screen! Explosions, ponies dancing, sparkles everywhere if you want but action = reaction.
Girls can be as competitive as boys. Having a high-score or an achievement is as satisfying for a girl as for a boy. So yeah, blasting off aliens may not be most girls’ thing but exploring a world, discovering secret path, hidden treasure, collectible achievements? Bring it on.
Believable scenario is also a good way to gain girls’ interest in games. There must be a captivating story with interesting characters, evolutive storyline, choice for the player impacting the story (again: interactivity is the key). It doesn’t need to be “Game of Thrones” either. “My Little Pony: Friendship is Magic” is not going to be nominated for the Emmy Award, but it’s captivating, the characters are well defined and a game in the spirit of the show would be an instant hit. Add in the possibility to make your own pony and girls will be all over the game.
What do you think would be the best way to attract girls to pursue a career making video games? Are you optimistic about the future of girls in the gaming industry?
The first step is to tell girls that they can work in video games, that it’s a possibility. That you are not going to mock them by saying they’re going to make a “girly” game even if it depicts Cthulhu at his worse.
I think there is going to be a lot more women working in games in the future. There is a whole trend of women gamers, girl geeks, sisterhood of the nerds who can only inspire young girls to follow their footsteps.
But the first step is getting them interested in games, and we’re still working on that one.


